The Podcast Agency
Podcasting has changed the way we consume information. But there’s a phenomenon-in-the-making worth tuning into for its capacity to shape the way business and personal narratives will be told. Whether you are a content creator, a business owner, or a marketing executive trying to make sense of the latest multi-media explosion, the convergence of radio, …
Continue reading “Shaping Your Story in the Age of Converging Aural Media”
We start the year with phenomenal podcast growth – more than 700,000 active podcast shows and more than 29 million episodes, according to research gathered by Music Oomph from sources such as Nielsen and Edison. But that’s only part of the story. Only 15 years ago, “podcast” was added as a word to the dictionary; …
Continue reading “Podcasting’s Meteoric Rise: 2020 Statistics”
What stole our attention and stole the show at CES 2020 were not sneak peeks of product prototypes that you won’t be able to use any time soon. This year’s big reveal at the world’s largest consumer product show turned out to be music to our ears. First, here’s a peek at what was and …
The term Parasocial Interaction, or PSI, refers to the psychological relationship experienced by an audience through a mediated encounter with a performer. PSI was first introduced by Donald Horton and Richard Wohl in 1956 to explain the illusory psychological experience through which viewers believe they are engaged in a reciprocal relationship with talk show host, …
The future of content is between the ears. There’s more than one reason for the predilection for what feels, plays and sounds a lot like radio. Except, it’s not. Podcasts are closer to auditory comfort food. Podcasting is a convergence medium that brings together audio, the web, smart phones, portable media players, as well as …
