Podcasting has changed the way we consume information. But there’s a phenomenon-in-the-making worth tuning into for its capacity to shape the way business and personal narratives will be told. Whether you are a content creator, a business owner, or a... Read More

We start the year with phenomenal podcast growth – more than 700,000 active podcast shows and more than 29 million episodes, according to research gathered by Music Oomph from sources such as Nielsen and Edison. But that’s only part of... Read More

What stole our attention and stole the show at CES 2020 were not sneak peeks of product prototypes that you won’t be able to use any time soon. This year’s big reveal at the world’s largest consumer product show turned... Read More

The term Parasocial Interaction, or PSI, refers to the psychological relationship experienced by an audience through a mediated encounter with a performer. PSI was first introduced by Donald Horton and Richard Wohl in 1956 to explain the illusory psychological experience... Read More

The future of content is between the ears. There’s more than one reason for the predilection for what feels, plays and sounds a lot like radio. Except, it’s not. Podcasts are closer to auditory comfort food. Podcasting is a convergence... Read More