What stole our attention and stole the show at CES 2020 were not sneak peeks of product prototypes that you won’t be able to use any time soon. This year’s big reveal at the world’s largest consumer product show turned... Read More

The term Parasocial Interaction, or PSI, refers to the psychological relationship experienced by an audience through a mediated encounter with a performer. PSI was first introduced by Donald Horton and Richard Wohl in 1956 to explain the illusory psychological experience... Read More